Post by nadinenadine on Mar 7, 2024 4:48:58 GMT -4
In digital marketing we hear more and more about Small Data . They are used within a growing number of marketing strategies alongside Big Data, with which they are often compared. Even though they have, at least apparently a minor value, they still denote a significant value due to the advantages they present on an intrinsic level. This is because they allow you to adopt an approach characterized by quality , rather than pure and simple quantity, with the acquisition of information that is more detailed and realistic than the reference target. In today's article we offer you an analysis of what Small Data is and how it differs from Big Data.
What are Small Data and in what aspects are they different from Big Data Small Data: what are they? When we talk about Small Data, as is easy to understand from the Anglo-Saxon meaning of the expression, we are referring to small Loan Phone Number List data , which is preparing to provide more detailed and precise information. Martin Lindstrom , one of the leading experts in neuromarketing and branding, defined them as small clues through which big trends can be revealed. We are therefore talking about unique information relating to the individual, to his habits and actions, to everything that concerns him directly as well as in relation to his experience in everyday life, in particular in the time spent outside working hours.
Lindstrom's voice may seem almost against the grain in an era in which the analysis of large quantities of data is often put at the center, but the results he achieved speak for themselves. The starting point of view is that according to which the person, within the multiple activities he carries out every day, finds himself expressing emotions, desires and needs, leaving traces of them. And it is precisely from the observation of these small signs , comparable to Pollicino's breadcrumbs, that it is possible to get an accurate idea of the consumer target, discovering their emotions, desires and needs on which to then develop marketing strategies. contemporary, increasingly emotional.
What are Small Data and in what aspects are they different from Big Data Small Data: what are they? When we talk about Small Data, as is easy to understand from the Anglo-Saxon meaning of the expression, we are referring to small Loan Phone Number List data , which is preparing to provide more detailed and precise information. Martin Lindstrom , one of the leading experts in neuromarketing and branding, defined them as small clues through which big trends can be revealed. We are therefore talking about unique information relating to the individual, to his habits and actions, to everything that concerns him directly as well as in relation to his experience in everyday life, in particular in the time spent outside working hours.
Lindstrom's voice may seem almost against the grain in an era in which the analysis of large quantities of data is often put at the center, but the results he achieved speak for themselves. The starting point of view is that according to which the person, within the multiple activities he carries out every day, finds himself expressing emotions, desires and needs, leaving traces of them. And it is precisely from the observation of these small signs , comparable to Pollicino's breadcrumbs, that it is possible to get an accurate idea of the consumer target, discovering their emotions, desires and needs on which to then develop marketing strategies. contemporary, increasingly emotional.